Turkish Catastrophe Insurance Pool Film EARTHQUAKE by Markom/Leo Burnett Istanbul

EARTHQUAKE

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Industry Insurance
Media Film
Market Turkey
Agency Markom/Leo Burnett Istanbul
Director Fatih Kizilgok
Executive Creative Director Yasar Akbas A Man Wakes Up In The
Creative Director Idil Akoglu Ergulen
Art Director Atilla Karabay
Copywriter Ebru Ayaz, Ilkay Yildiz
Producer Hazer Baycan
Account Supervisor Ipek Mengu
Production Kala Film
Released May 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: TURKISH CATASTROPHE INSURANCE POOL
Product/Service: COMPULSORY EARTHQUAKE INSURANCE
Agency: LEO BURNETT ISTANBUL
Production Company: KALA FILM, Istanbul, TURKEY
Date of First Appearance: May 29 2010
Executive Creative Director: Yasar Akbas
Creative Director: Idil Akoglu Ergulen
Copywriter: Ebru Ayaz/Ilkay Yildiz
Art Director: Atilla Karabay
Agency Producer: Sevinc Oktem/Eser Firat
Account Supervisor: Ipek Mengu
Advertiser's Supervisor: Serpil Ozturk Yakut
Producer: Hazer Baycan
Director: Fatih Kizilgok
Post Production: Mojo
Account Manager: Pelin Borkluoglu
Planner: Emel Goker/Ozgun Ozkalay
Director Of Photography: Florent Herry

English Description
In Turkey most people believe that when a great earthquake strikes, their chance of survival is pretty slim. That is why people don't get their houses insured. When everybody was talking about how many would die, we told something never been said before; "How many would live." It was 99,8 % of the population. But unfortunately, over 57% of the houses were expected to be damaged. Therefore we decided to show them what life would be like after they survive the earthquake.