Turtle Film The Loop by J. Walter Thompson Mumbai

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The Loop

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Industry Clothing, Apparel & Accessories Stores
Media Film
Market India
Agency J. Walter Thompson Mumbai
Chief Creative Officer Senthil Kumar
Executive Creative Director Arjun Mukherjee
Creative Director Diptanshu Roy, Anurag Acharya
Released October 2018

Credits & Description

Media: Web Film
Category: Clothing & footwear
Client: Turtle Fashion
Country: India
Director: Arjun Mukherjee
Chief Creative Officer/Copywriter: Senthil Kumar
Executive Creative Director: Arjun Mukherjee
Creative Director: Diptanshu Roy
Creative Director: anurag acharya
Business Director: Ayan Chakraborty
Client Services Director: Soumya Chowdhury
Music Director: Prabuddha Banerjee
Animation: Saptarshi Dey
Account Executive: Urmi Roy
Published: October 2018
MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.