Tv3: TEAM HOYT by Bassat Ogilvy & Mather Barcelona for Tv3

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Tv3: TEAM HOYT

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Industry Publishing, streaming & media
Media Film
Market Spain
Agency Bassat Ogilvy & Mather Barcelona
Creative Director Camil Roca, Oscar Pla
Art Director Carles Patris
Copywriter Yasmina Lancina, Jose Antonio Ildefonso
Account Supervisor Lourdes Llorens
Released June 2011

Awards

Cannes Lions 2011
Film Lions Publications & Media Silver

Credits & Description

Type of Entry: Product & Service
Category: Publications & Media
Title: TEAM HOYT
Advertiser/Client: TV3
Product/Service: SPINAL CORD AND BRAIN INJURY TELETHON
Entrant Company: BASSAT OGILVY Barcelona, SPAIN
Advertising Agency: BASSAT OGILVY Barcelona, SPAIN
Creative Director: Oscar Pla/Camil Roca
Art Director: Carles Patris
Copywriter: Jose Antonio Ildefonso/Yasmina Lancina
Agency Producer: Christy Alcaraz
Account Manager: Olaia Casal/Tania Schmitt
Account Supervisor: Lourdes Llorens
Production Company: OVIDEO Barcelona, SPAIN
Brief Explanation:
Team Hoyt is an inspirational story of a family, a father, whose name is Dick Hoyt and his son, Rock. They compete together in marathons and triathlons around the country.
This real story was the idea to convince about the importance of our donations to fight against Spinal Cord and Brain Injuries.