Twinings Film Sea by AMV BBDO London

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Industry Coffee, Tea, Breakfast Drinks
Media Film
Market United Kingdom
Agency AMV BBDO London
Director Kylie Matulick, Paul Kim
Creative Director Paul Brazier
Art Director Simon Rice
Copywriter Diane Leaver
Producer Neysa Horsburgh
Editor Brett Nicolletti
Released July 2012


Epica Awards 2012
TV/Cinema commercial Animation Bronze

Credits & Description

Category: Best Use of Music
Advertiser: TWININGS
Product/Service: TWININGS TEA
Production Company: PSYOP, New York, USA
Executive Creative Director: Paul Brazier
Creative Director: Paul Brazier
Copywriter: Diane Leaver
Art Director: Simon Rice
Agency Producer: Yvonne Chalkley
Producer: Neysa Horsburgh
Director: Kylie Matulick/Paul Kim
Editor: Brett Nicolletti
Sound Studio: Soundtree
Post Production: The Mill
Animation: Psyop
Music: Peter Raeburn/Charlene Soraia/Wherever You Will Go
Account Manager: Katie Stanley/Lou Davidson/Leona Mcnally
EditingCompany: Psyop
Account Manager: Katie Stanley/Lou Davidson/Leona Mcnally
Editing Company: Psyop
Other Credits: Publisher: Universal

English Description
The idea behind this campaign is to illustrate a cup of tea’s restorative qualities.

Sometimes people need a pick–me-up or sometimes something to relax them.

With the use of metaphorical journeys we could show the emotional benefit of a good old cup of tea.

In ‘Sea’ the woman goes from a stormy seas to a place of calm.

In ‘Hill’ the woman finds her way out of the mist to clarity at the top of the hill.

We wanted people to watch the ad and go on the emotional journey too and feel how a cup of tea can change your mood.

People responded well to the ads, the music on Sea made it to number 3 on i-tunes and market share increased to its highest level ever.