"Argentineans" by Y&R Buenos Aires for Tyc Sports

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"Argentineans"

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Industry Sports Teams & Events
Media Film
Market Argentina
Agency Y&R Buenos Aires
Director Watta Fernandez
Executive Creative Director M. Mercado
Creative Director D. Rial
Art Director D. Tuya
Copywriter D. Rial, M. Mercado
Account Supervisor A. Barcia, C. Cordo
Released February 2010

Awards

Cresta Awards 2011
Tv/Cinema/Digital Television Winner

Credits & Description

Category: Publications & Media
Advertiser: TYC SPORTS
Product/Service: WORLD CUP
Agency: Y&R BUENOS AIRES
Production Company: BLUE, Buenos Aires, ARGENTINA
Date of First Appearance: Apr 30 2010
Executive Creative Director: M. Mercado
Creative Director: D. Tuya/D. Rial
Copywriter: M. Mercado/D. Rial
Art Director: D. Tuya
Agency Producer: L. Pompeo/A. Borgognoni/G. Lousame
Account Supervisor: A. Barcia/C. Cordo
Advertiser's Supervisor: M. E. González/M. Malvasio/P. Encabo/G. Gómez/K. Marlow
Director: Watta Fernandez
Sound Design/Arrangement: La Cupula
Post Production: Che Revolution/Finish
Account Manager: E. Slosse

English Description
The spot Argentines confronts two separate and true realities: the one of Argentines in owe with certain aspects in the social behavior of more developed countries and the admiration of those countries for Argentine’s passionate way of living football.