TyC Sports Film Butt and Trunks by Mercado McCann

Adsarchive » Film » TyC Sports » Butt and Trunks

Butt and Trunks

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Film
Market Argentina
Agency Mercado McCann
Chief Creative Officer Martin Mercado
Executive Creative Director Diego Tuya, Dario Rial
Creative Director Nicolas Ochoa
Production La Doble A
Director Watta Fernández
Released March 2017

Awards

El Ojo Festival 2017
Film - Gran Ojo
Film Campañas de Productos Oro
Sports Medios Audiovisuales Oro
Film Medios de Comunicación y Publicaciones Oro

Credits & Description

Original Title: Culo Y Calzón
Campaign: ConverSOS
Media: TV
Category: Publications & media
Client: TyC Sports
Agency: Mercado McCann
Production: La Doble A
Director: Watta Fernández
Country: Argentina
Chief Operating Officer: Fernando Sarni
Chief Creative Officer: Martin Mercado
Executive Creative Director: Diego Tuya
Executive Creative Director: Dario Rial
National Creative Director: Nicolas Massimino
Creative Director/ art director: Nicolas Ochoa
Executive Producer: Agustin Borgognoni
Experience Director: Agustin Coste
Account Director: Agustin castellanos
Account manager: Sofia Medina
Synopsis:
Argentines have two unbreakable passions: soccer and friends. One of the strongest mandates that every man must fulfill, is transferring the passion for their soccer team to their son. In this story it becomes clear how fragile friendship can be when certain limits are crossed, such as the inheritance of colors. A neighborhood, two endearing friends, thousands of friendship codes and mixed feelings are some of the ingredients of this story.