Tyrrells Film Very Important Potatoes by Wieden + Kennedy London

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Very Important Potatoes

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Industry Chips
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Executive Creative Director Tony Davidson, Iain Tait
Creative Director Ray Shaughnessy, Dan Norris
Creative Greg Kouts, Will Wells, Adam Newby
Production Dog and Rabbit
Director Dogonta Bordoloi
Released September 2017

Credits & Description

Category: Food
Media: Film
Brand: Tyrrells Crisps
Agency: Wieden + Kennedy
Geo: United Kingdom
Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Adam Newby, Will Wells, Greg Kouts
Executive Creative Directors: Tony Davidson, Iain Tait
Account Director: Will Hunt
Planning Director: Andy Wright
Creative Producer: Maisie Willoughby
TV Producer: Jo Charlesworth
Production Company / Director / Producer: Dog & Rabbit
Music / Sound Company: Wave Music / Brains & Hunch
Sound Designer: Aaron Reynolds, Chris Branch
Voiceover Artist: Peter Serafinowicz
Published: September 2017
Tyrrells, the premium snack manufacturer, is launching its first ever TV advertising campaign. The brand is spending £2.5m on media before the end of 2017 with video on demand, outdoor and social media supporting the TV advertising. The films, created by Wieden+Kennedy London, will air from September 11 and run until the end of November. The voiceover is provided by actor and impressionist Peter Serafinowicz (The Tick, Guardians of the Galaxy, Shaun of the Dead). The advert is centred around Tyrrells Court Farm, where the brand produces its crisps, humorously bringing to life the way they select the finest potatoes to make their crisps taste ‘absurdly good’.