My place of power by Possible Moscow for UAZ

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My place of power

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Industry SUV & Four Wheel Drive
Media Film
Market Russia
Agency Possible Moscow
Creative Director Ekaterina Antipova
Art Director Roman Antonov
Creative Maria Guschina
Production ASAP Production
Director Alexey Belov
Released October 2017

Credits & Description

Client: UAZ
Deputy General Director on the Sales and Marketing: Sergey Travkin
Global Vision (strategy)
Executive Director: Andrey Yarmolchuk

POSSIBLE Group
Creative Director: Ekaterina Antipova
Creative: Maria Guschina
Account Manager: Alina Rozhkova
Producer: Dmitry Kuznetsov
Client Service Director: Vadim Stolberg
Art Director: Roman Antonov
Chief New Business Officer: Vladimir Garev

ASAP PRODUCTION
Executive Producer: Asya Kotelnikova
Creative Producer: Maksim Kuzmin
Producer: Yulia Bogdanovich
Account-director: Aleksandra Dolgina

Director: Alexey Belov
DOP: Misha Hasaya
Music: Roma Litvinov (Mujuice)
Production Service: FPS Production

Description:
The campaign #myplaceofpower asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand.