UBank: Habits by Three Drunk Monkeys for Ubank

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UBank: Habits

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Industry Banking & Financial Services
Media Film
Market Australia
Agency Three Drunk Monkeys
Director Nice Trees - Ben Saunders
Executive Creative Director Scott Nowell, Justin Drape
Creative Director Noah Regan
Art Director Scott Dettrick
Copywriter Jasun Vare, Justin Ruben, Damian Fitzgerald
Producer Nylon Studios - Sound Producer - Emma Hoy
Strategic Planner Fiona Lake
Production Otto Empire
Released February 2011

Credits & Description

UBankâs new campaign, created by Three Drunk Monkeys, takes a colourful look at habits. Through a light-hearted poke at bad habits, UBank encourages its customers to develop a habit that is actually good for them. A savings habit.
The UBank USaver account offers 6.01%p.a. interest and has a unique Automatic Savings Plan feature that rewards its customers with 0.50%p.a. bonus interest for their good (savings) habits and loyalty if they make regular contributions from another Australian bank account.
The campaign includes a new 30-second TVC shows that getting into a savings habit is as easy as other habits, like drinking coffee or chewing pens - only you get a reward for having a savings habit. It will be supported nationally with print and digital executions.
Category: Finance & insurance
Client: UBank
Agency: Three Drunk Monkeys, Sydney
Production: Otto Empire
Country: Australia
Director: Ben Saunders
Executive Creative Director: Justin Drape
Executive Creative Director: Scott Nowell
Creative Director: Noah Regan
Art Director: Scott Dettrick
Copywriter: Damian Fitzgerald
Copywriter: Justin Ruben
Copywriter: Jasun Vare
Executive Producer: Jo Jo De Fina
Producer: emma hoy
Agency Producer: jade wannell
Group Content Director: Carolyn Contois
Strategic Planning Director: Fabio Buresti
Strategic Planner: Fiona Lake
Content Director: Eve Woolfson
Content Manager: Naomi Iland
Editorial and Colour: The Editors/Bernard Garry
Sound Design and Mix: Simon Kane, Song Zu
Recording Studio: Elliot Wheeler, Turning Studio
Client Credits: Vanessa Sicari, Marketing, UBank