Ubisoft Film I Am The Fart by Buzzman Paris

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I Am The Fart

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Industry Games
Media Film
Market France
Agency Buzzman Paris
Executive Creative Director Georges Mohammed Cherif
Creative Director Louis Audard, Tristan Daltroff
Copywriter Guilhem Barbet
Production Satellite My Love
Director Iván Jurado
Released November 2017

Credits & Description

Category: Gaming
Media: Film
Brand: Ubisoft
Agency: Buzzman
Geo: France
Advertising Agency: Buzzman, Paris, France
President / Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Tristan Daltroff, Louis Audard
Artistic Director: Pierre Cognard
Copywriter: Guilhem Barbet
Head of Social Media: Julien Scaglione
Head of PR / Communication: Amélie Juillet
PR / Communication Assistant: Julie Claeyman
Head of TV Production: Vanessa Barbel
TV Production: Ayman Jaroudi, Benoit Crouet
Motion Designer: Théo Berdrin
Production: Satellite My Love
Director: Ivan Jurado
Producer: Alain Dib
Line Producer: Karim Bekdache
Editing: Erin Bowser
Post Production: DLP Paris
Artist (Sound): Ezra Axelrod
Sound Track: Iris
Published: November 2017


What if you became the hero’s official fart of the next Ubisoft video game? To mark the release of The Fractured But Whole, Ubisoft and its agency Buzzman invite the entire world to participate to « I am the fart », the first international fart contest.

In The Fractured But Whole, the player has a super power allowing him to fight his ennemies and to travel through time. This power, symbolized by a fart in the game, is a real harmful destruction weapon. After having launched the Nosulus Rift a year ago, which offered the players an innovative and olfactory immersion, Ubisoft returns with a unique hearing experience, involving the fans directly into the game’s creation.

Want to join in? You just have to upload a video of you in action on the dedicated website: iamthefart.com between October 2nd and October 16th. A jury composed of Mr. Methane and members of the Ubisoft and South Park studios, will elect the big winner who will get to go to San Francisco to record his sound signature at Ubisoft studios.

For the official launching of the first international farting contest, a satirical online lm recapturing the codes of TV talent shows, will be on air from October 2nd, followed by the online release of the iamthefart.com website. Results will be revealed on the contest official website and on Facebook and Twitter on October 23th.

Ready, set, fart.