UHAC Film Eye Test by DraftFCB Toronto

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Eye Test

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Industry Public awareness
Media Film
Market Canada
Agency DraftFCB Toronto
Art Director Johnathan Hotts, Jeff Hilts Fcb Toronto
Editor John Collucci
Production Radar Post
Released May 2013

Credits & Description

The insight: People are for more ready to admit they need eyeglasses than to admit they might need a hearing aid, even though both eyesight and hearing naturally deteriorate with age.
So how do you get people to test their ears? Pretend you're testing their eyes.
Client: UHAC
Title: "Eye Test" - Outdoor, online, TV
Agency: DraftFCB Toronto, Canada
Website: draftfcb.ca
Online & TV:
CD: Robin Heisey, Jeff Hilts
Art Director: Jeff Hilts, Johnathan Hotts
Writer: Robin Heisey, Jeff Hilts
Account Director: Cynthia Roach
Broadcast & Online Producer: Joan Digba, Monika Ghobrial
Production: Radar Post
Director: John Collucci
Editor: John Collucci
Music & Sound: RMW Music