UN Women Film #drawaline by J. Walter Thompson London

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#drawaline

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Industry Against violence
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Lucas Peon
Creative Director Jason Berry
Creative Juliet McLaren, Courtney Dow
Production Missing Link Films
Director Alicia MacDonald
Released November 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: UN Women
Agency: JWT
Geo: United Kingdom

Agency
Agency: JWT London
Producer: Charlotte Jude
Creative Director: Jason Berry
Creatives: Juliet McLaren and Courtney Dow
Senior Account Director: Mini Sinha
Executive Creative Director: Lucas Peon
Planners (creative agency): Rachel Pashley, Megan Van Someren, Marina Lindysay-Brown, Eleanor Metcalf
Project Manager: Katie Oldfield

Production Company
Production Company: Missing Link Films
Director: Alicia MacDonald
Executive Producer: Heather Link
Producer: Ben Link
Director of Photography: Catherine Goldschmidt

VFX Creative
VFX Creative: The Mill
2D Artist: Sole Martin

Colour
Colour: The Mill
Colourist: James Bamford

Editorial
Editorial: Marshall Street Editors
Editor: Lizzy Graham

VFX Production
VFX: The Mill
Executive Producer: Ian Berry
Producer: George Reid, Joanna Papayianni
Published: December 2017
Synopsis:
In collaboration with JWT and Director Alicia MacDonald out of Misisng Link Films, The Mill helped to create this thought-provoking film for the UN Women UK's campaign '#drawaline', a worldwide initiative to end violence against women and girls.
The new campaign was launched on the International Day for the Elimination of Violence against Women and unites celebrities, Parliament, organisations and the public by encouraging them to draw a physical, digital and interactive line through the UK – a line which should never be crossed.
Women aged 15-44 are more at risk from rape and domestic violence than from cancer, car accidents, war and malaria. UN Women works to end violence at every level, from international policy and legal lobbying, to survivor treatment in conflict zones and refugee camps, and education and prevention.
The film presents a number of celebrities including Billy Piper, Beverly Knight, Alistair Stewart and Benedict Cumberbatch each physically drawing an orange line across the screen, to reflect the effort to ‘Orange the World’ and symbolise a brighter future without violence.
Mill Executive Producer explains, 'When asked to partner in this project we had no hesitation in getting involved. It’s a simple, incredibly powerful but sadly poignant message, something that should not be needed in 2017.'
Mill Colourist James Bamford crafted the monochromatic grade, whilst ensuring the iconic orange colour stood out and remained at the focal point of the film.