UN Women Film S/He Will Win Today! by McCANN Tbilisi

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S/He Will Win Today!

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Industry Public awareness
Media Film
Market Georgia
Agency McCANN Tbilisi
Creative Director Jaroslaw Wiewiorski
Copywriter Ira Chelidze
Production Starvision
Director Thomas M. Burns
Released June 2017

Credits & Description

Georgia is a small country with a big gender equality problem. The thing is though, that the Georgian language does not have any gender-specific pronouns, so while people may remain prejudiced, the language itself does not discriminate. Rugby is the most popular sport among Georgians, and while we hear a lot about our National Rugby Team, Georgian female rugby team is just as (if not more) successful and acknowledged. With this social TVC, we wanted to draw on that insight and demonstrate, that while many may think of men when they hear specific adjectives, it is possible, and real, for women to be equally strong, fast and determined to win.Agency: McCann Tbilisi
Media: TV
Category: Public interest
Client: UN Women
Agency: McCANN Tbilisi
Production: Starvision
Country: Georgia
Director: Thomas M. Burns
Creative Director: Jaroslaw Wiewiorski
Copywriter: Ira Chelidze
Agency Producer: Maka Neidze
Client: UN Women
Agency: McCann Tbilisi
Creative Director: Jaroslaw Wiewiorski
Idea/Copywriter: Ira Chelidze
Executive Producer: Maka Neidze
Director: Thomas M. Burns
1st AD: Olga Bashkirova
DoP: Thomas Burns
Camera: Merab Kiknadze
Production Designer: Polina Rudchik
Costumes: Polina Rudchik
Make-up: Keto Chantadze
Post Production: Starvision
Sound Editor: Mikheil Rusishvili
Music: Mikheil Rusishvili