Unaids Film AFRICA IS MOVING by Saatchi & Saatchi Geneva

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Industry HIV/AIDS
Media Film
Market Switzerland
Agency Saatchi & Saatchi Geneva
Director Wednesday Chi
Creative Director Leon Jacobs
Art Director Frédéric Doms
Copywriter Frédéric Bry
Account Supervisor Danielle Etzin
Editor Zama Jolobe
Production 7 Films
Producer Benjamin Kaufman
Released April 2011

Credits & Description

Category: Public Health & Safety
Advertiser: UNAIDS
Production Company: 7 Films, Cape Town, SOUTH AFRICA
Date of First Appearance: Apr 29 2011
Chief Creative Officer: Derek Green
Creative Director: Leon Jacobs
Copywriter: Frédéric Bry
Art Director: Frédéric Doms
Agency Producer: Scott Mcburnie
Account Supervisor: Danielle Etzin
Advertiser's Supervisor: Annemarie Hou
Producer: Benjamin Kaufman
Director: Wednesday
Editor: Zama Jolobe
Post Production: Aces Up Post Production Johannesburg/Condor Cape Town
Animation: Tim Wheatley
Music: Michael Palmer: Township Morning
Account Manager: Lorna Mccomish
Planner: Delphine Digonnet
Director Of Photography: Lourens Van Rensburg
Other Credits: Executive Producer: Jason Plumbly/Lourens Van Rensburg

English Description
This TVC was created to encourage Africans to get their leaders to support the UNAIDS conference in New York.

In the TVC, instead of talking about death, it’s celebrating a positive new movement of HIV prevention in Africa.

We see a woman enter a bike shop with a bicycle wheel. The man in the shop is instantly attracted to her and he spins the wheel, much like a DJ spins a record.

As the wheel spins, cardboard attachments that are on the wheel creates a visual message that comes alive.

The animations, that we’re complete shot in camera with no computer generated animation at all, literally spreads the news about the positive new wave of HIV prevention.

Africa is moving on.