Under Armor: The Future is Ours for Under Armor

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Under Armor: The Future is Ours

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Industry Shoes
Media Film
Market United States
Released October 2007

Awards

Super Bowl 2008
Television - Entry

Credits & Description

"We started this thing. It's us vs. them." This commercial was a bit of a mess for me. A bunch of shots of people training as if for various summer olympic events. Setting it up like there's some epic battle looming; a competition. But who are they competing with? Nike, I guess. Honestly, I think it was a bit of a mess. Way too long on a bunch of people grunting and posturing and way too little time showing me the product they're supposed to be promoting. You know ... the shoes.