Under Armour Film Gear Up For the Next Chapter

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Gear Up For the Next Chapter

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Industry Sportswear, Athletic Footwear & Accessories, Sports Teams & Events
Media Film
Market United States
Production BODEGA
Director Haley Geffen
Released January 2018

Credits & Description

Category: Sports
Media: Film
Category: Fashion
Brand: Under Armour
Geo: United States
Production Company: BODEGA
Co-Director: Haley Geffen
Executive Producer: Clint Goldman
Producers: Grayson Bithell, Jordan Tarazi
Editorial: Northern Lights
Executive Producer: Robin Hall
Producer: Terry-Anne Alexander
Editor: Chris Carson
Visual Effects: Zoic Studios
Executive Creative Director: Chris Jones
EP / Head of Production: Ian Unterreiner
Executive Producer: Jeff Blodgett
Producer: Derek Johnson
Coordinator: Kevin Montenegro
VFX Supervisor: Julien Brami
CG Supervisor: Tim Hanson
2D Supervisor: Mike Degtjarewsky
Flame Assist: An Dang
Audio Post: SuperExploder
Senior Producer: Meredith Nazzaro
Senior Sound Designer / Mixer: Jody Nazzaro
Published: January 2018
Synopsis:
To support US Speedskating's renewed training efforts and intense focus on Pyeongchang, UA’s innovation team set out to deliver a new Olympic speed skin that maximizes comfort, mobility and speed. Fabrics and concepts were tested for hundreds of hours, creating an asymmetrical skin design that matched the sport-specific movement of always turning left. This build matches the athletes’ natural, ergonomic movement on the ice while keeping comfort and mobility at the forefront.