Under Armour Film We Will by Team collaboration

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We Will

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Team collaboration
Director Erin Wendell
Producer Kim Foltyn, Jeffrey Oguamanam
Editor Joe Nolan
Released September 2017

Credits & Description

At Under Armour, we believe that sports can inspire, unite, and even change the world. We see it break down barriers and unite people of all backgrounds in arenas, stadiums, and playing fields. We see it inspire little girls and little boys to believe in themselves. We see it when teams, leagues, athletes, fans and you answer the call for help when disaster strikes. Agency:Droga5
Campaign: #WEWILL
Media: TV
Category: Sportswear
Client: Under Armour
Agency: -
Country: United States of America
Producer: Kim Foltyn
Producer: Jeffrey Oguamanam
Chief Executive Officer: Kevin Plank
President: Patrik Frisk
Chief Operating Officer: Patrik Frisk
Chief Marketing Officer: Andrew Donkin
Senior Vice President, Global Brand Management: Adrienne Lofton
Global Brand Manager, Campaign Integration: Bené Eaton
Vice President, Global Brand Creative: Brian Boring
Vice President, Global Consumer Engagement: Jim Mollica
Senior Director, Global Consumer Engagement: Jack Daley
Senior Manager, Global Consumer Engagement: Veronica Mao
Senior Vice President, Global Communications: Diane Pelkey
Director, Global Communications: Erin Wendell
Global Production Director: Trang Dam
Senior Editor: Justin Beckenheimer
Editor: Joe Nolan
Graphics: Joe Nolan
Sound Design: Brett Belcastro