Bust You Out by TBWA\Hunt\Lascaris Johannesburg for Uniball

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Bust You Out

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Industry Stationery
Media Film
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Director Rob Malpage
Executive Creative Director Adam Livesey, Matthew Brink
Art Director Jade Manning
Producer Liz Dahl
Production Frieze Films
Production Left Post Production
Released May 2013

Awards

One Show 2014
Advertising Consumer Television / 60 Second - Campaign Merit Pencil

Credits & Description

Media: TV
Category: Office Equipment
Agency: TBWA\ Hunt\ Lascaris
Client: Uniball Pens
Chief Creative Officer: John Hunt
Executive Creative Director: Matthew Brink \ Adam Livesey
Copy Writer: Vincent Osmond
Art Director: Jade Manning
Agency Producer: Sandra Gomes
Account Director: Morgan Wanckel, Niki Cinnamon, Claire Peters
Production company: Frieze Films
Director: Rob Malpage
Director of Photography: Rob Malpage
Executive producer: Jo Barber
Producer: Liz Dahl
Sound: Sterling Sound, RobRoy Music
Post production: Left Post Production
Brief Explanation
When writing a letter, it's vital to get your message across. But there are times when someone might choose the wrong font to write the letter, inevitably changing the tone and meaning of the message. So to prove that a letter is best written with a Uniball pen, we demonstrated the pitfalls of not using your own handwriting.