UNICEF (United Nations International Children’s Emergency Fund) Film Santa by Acne Stockholm, Forsman & Bodenfors Stockholm

Santa

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Industry Charities, Foundations, Volunteers, Human Rights
Media Film
Market Sweden
Agency Acne Stockholm
Editor Torbjörn Martin
Agency Forsman & Bodenfors Stockholm
Account Supervisor Andreas Engstrand
Released December 2011

Awards

Epica Awards 2012
TV/Cinema commercial Public Interest Silver

Credits & Description

Agency (city): Forsman & Bodenfors
Copywriter(s): Marcus Hägglöf/Jacob Nelson
Art Director(s): Johanna Hofman-Bang
Production Company (& City): Acne Production (Stockholm)
Film Director(s): Tomas Skoging/Torbjörn Martin
Production Company Producer(s): Kalle Schröder
Agency Producer(s): Magnus Kennhed
Account Supervisor: Andreas Engstrand
Account Manager: Johanna Bringefält
Advertiser's Supervisor: Dicran Sarafian
DOP: Jallo Faber
Editor: Torbjörn Martin
Music: Artist/Title: Upright Music Scandinavia
Sound Design/Arrangement: Plop
Post Production: The Chimney Pot

Short explanation
Each Christmas, Unicef sell Christmas gifts in their webshop. Field products such as vaccine, medicine, nutrition and school material. The things you buy are sent to children in need, and you get a gift card to give to your friend. Our job was to promote these gifts. The biggest challange was to break through during the busiest and most commercial time of year. We needed something that would burst that Christmas bubble.Our solution was to fire up a debate, using a thought provoking film that explains the big inequities of the world. And there's no better example of inequity than Santa. In a TV spot, that was also put online, Santa explains he only deliver toys.

Description
Unicef is the world's leading children's rights organization.