UNICEF (United Nations International Children’s Emergency Fund) Film Three wise men by Acne Stockholm, Forsman & Bodenfors Stockholm

Three wise men

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Industry Charities, Foundations, Volunteers, Human Rights
Media Film
Market Sweden
Agency Acne Stockholm
Director Tomas Skoging, Torbjörn Martin
Art Director Agnes Stenberg-Schentz, Johanna Hofman Bang
Copywriter Marcus Hägglöf
Producer Pia Dueholm, Petur Mogensen
Account Supervisor Daniel Smedfors
Agency Forsman & Bodenfors Stockholm
Copywriter Jacob Nelson
Released December 2012

Awards

One Show 2013
One Show Public Service / Television - Single Silver

Credits & Description

Advertiser: UNICEF
Agency: FORSMAN & BODENFORS
Category: Fundraising & Appeals
Art Director: Agnes Stenberg-Schentz
Advertiser's Supervisor: Jim Carlberg
Account Manager: Johanna Bringefalt
Copywriter: Marcus Hägglöf
Director: Torbjörn Martin
Post Production: Chimney Pot
Account Supervisor: Daniel Smedfors
Art Director: Johanna Hofman-Bang
Copywriter: Jacob Nelson
Agency Producer: Magnus Kennhed
Advertiser's Supervisor: Petra Hallebrant
Other Credits: Photographer: Christian Haag
Producer: Pia Dueholm
Producer: Petur Mogensen
Post Production: Swiss International Ab
Director: Tomas Skoging

Brief Explanation
We see The Three Wise Men at a market buying gifts for baby Jesus, not quite knowing what kids really need and simply just buying 'something'. The film ends with the message that a 2000 year old tradition of buying useless items needs to stop and instead something useful and needed should be given.