A Child is a Child by FCB Inferno London for UNICEF (United Nations International Children’s Emergency Fund)

A Child is a Child

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Industry Human Rights
Media Film
Market United Kingdom
Agency FCB Inferno London
Creative Director Greg Mullen, Al Mills
Released September 2017

Credits & Description

FCB Inferno and renowned photographer and director Rankin launch their new campaign, A Child Is A Child, for Unicef UK. The thought-provoking film highlights the plight of children uprooted by war, poverty and disaster, and urges people to see past the refugee and migrant labels and value each child as a child, first and foremost. The film, set to Bastille’s poignant track 'Four Walls', depicts refugee and migrant children watching footage of children in danger around the world. The film aims to challenge refugee stereotypes and prejudices by giving children a platform to express they have the same hopes, fears and dreams as any other child.
Media: TV
Category: Public interest
Client: Unicef
Agency: FCB Inferno
Country: United Kingdom
Director: Rankin
Creative Director: Al Mills
Creative Director: Greg Mullen
Producer: kate young
Producer: Des Bors
Managing Director: Sharon Jiggins
Account Director: Emily Whiteaway
Senior Account Manager: Alice Poole
Head of Planning: Chris Baker
Senior Strategist: Helen Quentin