|Agency||FCB Inferno London|
|Creative Director||Greg Mullen, Al Mills|
Credits & Description
FCB Inferno and renowned photographer and director Rankin launch their new campaign, A Child Is A Child, for Unicef UK. The thought-provoking film highlights the plight of children uprooted by war, poverty and disaster, and urges people to see past the refugee and migrant labels and value each child as a child, first and foremost. The film, set to Bastille’s poignant track 'Four Walls', depicts refugee and migrant children watching footage of children in danger around the world. The film aims to challenge refugee stereotypes and prejudices by giving children a platform to express they have the same hopes, fears and dreams as any other child.