UNICEF (United Nations International Children’s Emergency Fund) Film ChildLabour by Minamotion Atlanta


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Industry Human Rights
Media Film
Market United States
Agency Minamotion Atlanta
Creative Director Mina Valizadeh, Krystal Sojourner
Art Director Mina Valizadeh, Krystal Sojourner
Photographer Mina Valizadeh, Krystal Sojourner
Released February 2017

Credits & Description

Advertised brand: Unicef
Advert title(s): ChildLabour
Advertising Agency: Minamotion, Atlanta, United States
Creative Director: Mina Valizadeh, Krystal Sojourner
Art Director: Mina Valizadeh, Krystal Sojourner
Photographer: Mina Valizadeh, Krystal Sojourner
Other additional credits: Animators: Mina Valizadeh, Krystal Sojourner
Published/Released (Month, Year): Feb 2017
Childlabour is a public service announcement that has been produced for UNICEF. This project is a stop-motion geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam core to match the cold, winter mood with added high contrast lighting. The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education.