Fill the Backpack of a Future Genius by Grey New York for UNICEF (United Nations International Children’s Emergency Fund)

Fill the Backpack of a Future Genius

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market United States
Agency Grey New York
Chief Creative Officer John Patroulis
Creative Director Samira Ansari, Brian Platt
Art Director Maria Barreto
Copywriter Silvana Medukic
Production Townhouse New York
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Unicef
Agency: Grey
Geo: United States
Advertising Agency: Grey, New York, USA
Chief Creative Officer: John Patroulis
Creative Directors: Brian Platt, Samira Ansari
Art Director: Maria Barreto
Copywriter: Silvana Medukic
Agency Producer: Nina Roussarie
Agency Music Producer: David Steinberg
Production Company: Townhouse
Editors: Steve Reglis, Mary Hawkins, Jesus Sepulveda
Music / Sound Design: Asche & Spencer / Townhouse
Principal Talent: Lucy Liu
Published: September 2017
Synopsis:
Every genius started out with the same school supplies. As simple as pencils and notebooks seem, they open a world of possibility for children everywhere. We're using this back to school season to remind families that kids around the world can be packed with potential. Invest in the innate potential of every child, and empower them for a lifetime of learning and opportunity.