LANDMINE for UNICEF (United Nations International Children’s Emergency Fund)

LANDMINE

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Industry Public Safety, Health & Hygiene, Human Rights
Media Film
Market United Kingdom
Production Bolt On Corp
Producer Brieuc De Linares
Account Supervisor Brieuc De Linares
Editor Charles H. Joslain
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: UNICEF
Product/Service: LANDMINE AWARENESS DAY
Production Company: BOLT ON CORP, UNITED KINGDOM
Date of First Appearance: Mar 7 2011
Chief Creative Officer: Charles H. Joslain
Creative Director: Charles H. Joslain
Copywriter: Charles H. Joslain
Art Director: Charles H. Joslain
Agency Producer: Brieuc De Linares
Account Supervisor: Brieuc De Linares
Producer: Brieuc De Linares
Director: Charles H. Joslain
Editor: Charles H. Joslain
Sound Design/Arrangement: Jeet Thakra
Post Production: Charles H. Joslain
Cameraman: James Watt
Lighting: Davide Cinzi
Music: Louise Heany
Account Manager: Brieuc De Linares
Planner: Brieuc De Linares
Cinematographer: Davide Cinzi
Director Of Photography: Davide Cinzi
Editing Company: Bolt-On.corp Ltd.
Other Credits: Voice Overs > Ross Shepherd/Valentina Izumi

English Description
Anti-landmine PSA created specifically for the worldwide Landmine Awareness Day 2011.

Landmines and other unexploded ordnance (UXO) still claim dozens of innocent lives and cripple thousands every year. Instead of finger-pointing Western audiences, we tried to bring the horror of a mine-infested land to the living-rooms of regular families; therefore, simply inviting them to take a moment to think of how fortunate they are; and how many others are not.

We softened our voice and humbly shared a moving story they could relate to.