Uniqlo Film 24h JEANS by TBWA\Hakuhodo Tokyo

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Industry Clothing, Apparel & Accessories Stores
Media Film
Market Japan
Agency TBWA\Hakuhodo Tokyo
Production AOI Pro.
Director Eiji Tanigawa
Released February 2018

Credits & Description

Brand: Uniqlo
Geo: Japan
Agency: TBWA/Hakuhodo
Production company: AOI pro
Director: Eiji Tanigawa
DoP: Paul Laufer
Steadicam: Ari Robbins
Published: February 2018
In this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\HAKUHODO, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO’s denim wear.
Director Eiji on the project: “From when I first got the brief, I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent
UNIQLO’s ‘Life Wear’ philosophy. We added a little narrative to tie it all together”. The beauty of the project was further enhanced by cinematographer Paul Laufer of The Cell, with top-notch steadicam work from Ari Robbins of La La Land fame.
The film was shot over three days on the Warner Bros. backlots and in the suburbs of Los Angeles.