United Way Film Education Without Interruption by Rusu+bortun Brand Growers

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Education Without Interruption

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Industry Charities, Foundations, Volunteers
Media Film
Market Romania
Agency Rusu+bortun Brand Growers
Chief Creative Officer Catalin Rusu
Creative Director Bob Toma, Mihaela Neatu
Production Blitz Film Romania
Director Peter Kerek
Released May 2018

Credits & Description

Alternative title: Educație fără întrerupere
Media: TV
Category: Charities & appeals
Client: United Way Romania
Agency: Rusu+Bortun
Production: Blitz Film Romania
Country: Romania
Director: Peter Kerek
Chief Creative Officer: Catalin Rusu
Creative Director: bob toma
Group Creative Director: Mihaela Neatu
Production company: Blitz Film Romania
Client Services Director: Miruna Macsoda
Account Executive: Iulia Voinea
Typographer / Designer: Bianca Dumitrascu
Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers.