United Way Film Children Against Bullets by Badillo Saatchi & Saatchi Puerto Rico

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Children Against Bullets

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Industry Charities, Foundations, Volunteers
Media Film
Market Puerto Rico
Agency Badillo Saatchi & Saatchi Puerto Rico
Executive Creative Director Juan Carlos Rodríguez Neyra
Creative Director Pedro Perez
Art Director Cristina Burckhart, Enrique Arce
Copywriter Gabriel Rios
Digital Creative Director Claudio Chea
Released May 2013


FIAP 2013
Creatividad Efectiva Bien Público Sol de Plata
Prensa y relaciones públicas Comunicación Corporativa y Asuntos Publicos / Responsabilidad Social Empresaria Sol de Bronce

Credits & Description

24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island.
Category: Health & safety
Client: United Way of Puerto Rico
Agency: Badillo Saatchi & Saatchi
Production: Badillo Saatchi & Saatchi
Country: Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Creative Director: Pedro Pérez
Art Director: Cristina Burckhart
Art Director: Enrique Arce
Copywriter: Gabriel Ríos
Production company: Alvaro Aponte
Digital Creative Director: Claudio Chea
Digital creative: Jose Velez
Digital creative: Sally Molina
Digital Project Manager: Rachel Hernandez
Planner: Jose Alustiza
Account Director: Jessica Rivera
Group Account Director: Julio Semidei
Agency Producer: Teremar Bravo
Agency Producer: Yesenia Perez
Music + Sound Production: Denes Pagan
Web Development Partner: Luis Camayd