University UNINASSAU Film Productive Mothers Videocase by Agencia UM

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Productive Mothers Videocase

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Industry Education, Public awareness
Media Film
Market Brazil
Agency Agencia UM
Creative Director Lenilson Lima
Art Director Eu​gê​n​​i​o​ ​L​i​m​a, E​l​o​i​ ​P​​i​n​h​e​i​r​o
Copywriter G​us​t​a​v​o​ ​V​e​rç​o​s​a​, P​a​u​l​o​ ​​​​​​R​a​f​a​e​l​​​​​​​​​​​​​​​​​​​​​
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Experiential
Agency: Agência UM
Geo: Brazil
Advertising Agency: Agência UM, Recife, Brazil
Creative Director: Lenilson Lima
Copywriters: G​us​t​a​v​o​ ​V​e​rç​o​s​a​ , P​a​u​l​o​ ​​​​​​R​a​f​a​e​l​​​​​​​​​​​​​​​​​​​​​
Art Directors: Eu​gê​n​​i​o​ ​L​i​m​a, E​l​o​i​ ​P​​i​n​h​e​i​r​o
Digital Designer: A​l​i​s​s​o​n​ ​C​a​r​v​a​l​h​o​​​​​​​​​​​​​​​​​​
Director: A​n​d​​ré​​​ ​G​a​l​i​z​a​​​​​​​​​​​
Agency Producers: F​a​b​i​a​n​a​ ​A​r​aú​j​o, P​r​i​s​c​i​l​a​ ​S​i​l​v​a
Digital Project Manager: C​a​i​o​ ​L​eã​o
Editor: ​L​u​c​a​s​ ​L​i​m​a​​​​​​​​​
Sound Studio: A​n​​o​m​a​t​o​pé​i​a​​​​​​​​​​​​​​​​​​
Published: June 2017
A lot needs to be compromised to take care of a microcephalic baby but the dream of a higher education doesn't need to. Amidst the Zika Virus epidemic in 2016 a frightening number of pregnant Brazilian women were affected, giving birth to children with special needs. Many were abandoned and forced to quit their jobs. The Mães Produtivas Project of the University UNINASSAU is responsible for giving away full online higher education scholarships to these mothers so they don't have to abandon their dreams. Now education and love are tied together.