Tide Film Bradshaw Stain, 4 by Saatchi & Saatchi New York

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Bradshaw Stain, 4

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Industry Washing powders & Detergents
Media Film
Market United States
Agency Saatchi & Saatchi New York
Chief Creative Officer Javier Campopiano
Executive Creative Director Paul Bichler
Creative Director Chad Baker
Art Director Lisandro Ancewicz
Copywriter Will Danilow, Blake Morris
Released October 2016


Cannes Lions 2017
Film Use of Film: Use of TV/Cinema Film Silver Lion

Credits & Description

Title: Bradshaw Stain
Agency: Saatchi & Saatchi
Brand: P&G
Country: USA
Entrant Company: Saatchi & Saatchi, New York
Advertising Agency: Saatchi & Saatchi, New York
Media Agency: Hearts & Science, New York
Pr Agency: Mmk, New York / Taylor, New York
Production Company: Nylon Studios, New York / The Mill, Los Angeles / Rattling Stick, Santa Monica / Company 3, New York / Arcade Edit, New York
Additional Company: Heard City, New York / Mktg, New York
Ceo: Andrea Diquez (Saatchi & Saatchi Ny)
Chief Creative Officer: Javier Campopiano (Saatchi & Saatchi Ny)
Executive Creative Director: Paul Bichler (Saatchi & Saatchi Ny)
Creative Director: Chad Baker (Saatchi & Saatchi Ny)
Copywriter: Will Danilow (Saatchi & Saatchi Ny)
Art Director: Lisandro Ancewicz (Saatchi & Saatchi Ny)
Copywriter: Blake Morris (Saatchi & Saatchi Ny)
Executive Producer: Dani Stoller (Saatchi & Saatchi Ny)
Svp, Regional Business Director: Nick Miaritis (Saatchi & Saatchi Ny)
Vp, Account Director: Ryan Martin (Saatchi & Saatchi Ny)
Account Supervisor: Jen Brotman (Saatchi & Saatchi Ny)
Account Executive: Emily Hook (Saatchi & Saatchi Ny)
Global Planning Director: Tiffany Graeff (Saatchi & Saatchi Ny)
Senior Strategist: Naya Mukherji (Saatchi & Saatchi Ny)
Digital Director: Alan Lin (Saatchi & Saatchi Ny)
Senior Business Manager: Lisa Rimmer (Saatchi & Saatchi Ny)
Entry Summary:
The Super Bowl—the battle for the National Football League championship— is the biggest television & advertising event in America. This Super Bowl, the advertising climate was dominated by brands using the highest rated program of the year as an opportunity to create conversation through political statements loosely related to their brands. We decided to stay true to our brand and get people talking and laughing about laundry. We started with a human truth: stains feel bigger when you’re around people. So how big would a stain feel in front of all of America?
During the biggest advertising event of the year, Tide cut through the noise by getting 100 Million people to see NFL legend, and FOX commentator, Terry Bradshaw on live TV with a stain on his shirt.In a matter of seconds, Bradshaw Stain became a celebrity and trended on social media. The next commercial break, Tide aired its Super Bowl ad.Bradshaw sets off on an adventure to clean his shirt. After a ridiculous early offer of help from Rob Gronkowski, Terry finds himself on the field dodging tacklers. Terry absconds with a golf cart and eventually crashes through a wall into Jeffery Tambor’s front yard. Tambor and Tide help Terry clean his shit. Terry rushes back to the studio, and picks up right where he left off—with his bar-b-que sandwich.