Clean Talk by BBDO Buenos Aires for Tulipan

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Clean Talk

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Industry Health & Pharmaceutical Products
Media Film
Market Argentina
Agency BBDO Buenos Aires
Production Agosto
Director Diego Nuñez Yrigoyen
Released October 2016

Awards

Cannes Lions 2017
Film TV / Cinema Film: Healthcare & Pharmacy Bronze Lion

Credits & Description

Title: Clean Talk
Agency: Bbdo Argentina
Brand: Kopelco S.A
Country: Argentina
Entrant Company: Bbdo Argentina, Buenos Aires
Advertising Agency: Bbdo Argentina, Buenos Aires
Media Agency: Phd Argentina, Buenos Aires
Dgc: Ramiro Rodriguez Cohen (Bbdo Argentina)
Dc: Juan Pablo Curioni (Bbdo Argentina)
Dc: Juan Ure (Bbdo Argentina)
Production Manager: Veronica Zeta (Bbdo Argentina)
Head Of Digital: Juan Korman (Bbdo Argentina)
Dc: Christian Rosli (Bbdo Argentina)
Dc: Joaquin Campins (Bbdo Argentina)
Brand Leader: Nicolas Trovarelli (Bbdo Argentina)
Account Executive: Micaela Suaya (Bbdo Argentina)
Client: Felipe Kopelowicz-Victoria Kopelowicz-Cecilia Nuñez Fabbri (Kopelco S.A)
Agency Producer: Negro Ibañez (Bbdo Argentina)
Director: Diego Yrigoyen (Agosto)
Synopsis:
We start seeing a couple in a situation that normally leads to sex. But the first thing we hear is a woman that says to her couple: The toilette is blocked again.From that moment on, they start having a daily conversation but with a sexual tone :When do we have to pay those school fees ? The plumber called this morning, I need you to buy me an antifungus cream etc…There is a sexual behaviour in the way they talk and the way the move, but they are not having sex at all. They are even geting dreesed instead of undressing.
Entry Summary:
We all know there is a moment in a couple’s life when things start going downhill and daily pressures, long working hours, or even your kids might get you stuck in a routine.In Argentina, social and economic circumstances might make this situation even worse: low minimum wages, a stressing economy and raising inflation are some of the troubles average people undergo every day, that not only impact on their sexual life, but also on their mental health.The film depicts a middle-class family couple, that despite their jobs, the pressure of paying private tuition for their children, and even having an in law living at home, finds excuses to have a hot encounter.