The Natural Resources Defense Council (NRDC) Film Reagan by Team collaboration

Reagan

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Industry Government & Other Authorities
Media Film
Market United States
Agency Team collaboration
Creative Director Kevin Barclay
Released July 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Natural Resources Defense Council
Geo: United States
Creative Director: Kevin Barclay
Producer: Erika Preuss
Published: July 2017
Description:
We created a series of videos to encourage people to engage in actual activism, not slacktivism. We wanted to encourage people to stop clicking "like" and start working towards actual solutions.
Of the 131,068 people who viewed our videos, 6,686 (5.1%) commented, shared or clicked on either our petition or video link, with 2.73% (3,588 link clicks) taking the first step in making a difference and clicked through to take an action, [up 280% from our average click through rate].