Western Power Film Batteries, BBQ's & Balls: Energy Your Way by 303Lowe Sydney

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Batteries, BBQ's & Balls: Energy Your Way

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Industry Energy & Water Utilities
Media Film
Market Australia
Agency 303Lowe Sydney
Executive Creative Director Richard Berney
Client Service Director Todd Baker
Producer Rozanne Fretz
Production The Office of John Cheese
Producer Kate Downie
Released October 2017

Credits & Description

Category: Industrial, Agriculture
Media: Film
Brand: Western Power
Agency: MullenLowe
Geo: Australia
Advertising Agency: 303 MullenLowe, Sydney, Australia / 303 MullenLowe MediaHub
Executive Creative Director: Richard Berney
Planning Director: John Linton
Client Service Director: Todd Baker
Business Director: Emma Hicks
Business Executive: Ali Mackellar
Agency Producer: Rozanne Fretz
Media Director: Bec Oliver
Digital Media Director: Sasha Neame
Media Planner: Lucinda Kitney
Head of Digital: Peter Liddell
Digital Designer: Andrew Allingham
UX Designer: Douglas Lemos
Production: The Office of John Cheese
Producer: Kate Downie
DOP: Dave Le May
Drone Operator: Jason North
Drone Camera Operator: Black Waldock
Published: October 2017
Synopsis:
Secret love triangles, Sunday sessions and mad engineers – 303 MullenLowe has unveiled ‘Stories from the grid’, a campaign running in cinema and online, which offers a bird’s eye view of Western Power’s electricity network of the future.
Richard Berney, Executive Creative Director at 303 MullenLowe says: “We loved this idea of shooting Perth from above to show energy moving, flowing and connecting. You can’t show the vastness of Western Power’s network using a standard camera angle, so we recruited a fleet of drones to tell our stories in a visually intriguing way.”
Filmed high above Perth using a fleet of drones, the campaign builds on the launch of ‘It’s ON’, a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that's “changing at the speed of life”.