The Weinstein Company Film Game (Lexus Short Films) by The Weinstein Company

Adsarchive » Film » The Weinstein Company » Game (Lexus Short Films)

Game (Lexus Short Films)

Pin to Collection
Add a note
Industry Cars, Records & Cinema Production
Media Film
Market Japan
Agency The Weinstein Company
Released October 2016

Awards

Lions Entertainment 2017
Entertainment Audiovisual Branded Content: Cinema & Theatrical: Fiction Film Bronze Lion

Credits & Description

Title: Game (Lexus Short Films)
Agency: Lexus International, The Weinstein Company
Brand: The Weinstein Company, Lexus
Country: Japan
Entrant Company: Lexus International, Tokyo
Advertising Agency: Lexus International, Tokyo / The Weinstein Company, Los Angeles
Production Company: The Weinstein Company, Los Angeles
Co-Chairman: Harvey Weinstein (The Weinstein Company)
Coo & President: David Glasser (The Weinstein Company)
Producer: Joey Horvitz (The Weinstein Company)
Evp Integrated Marketing: Zoe Fairbourn (The Weinstein Company)
Brand Manager: Loic Charlon (Lexus International)
Director: Jeannie Donohoe (N/A)
Co-Chairman: Bob Weinstein (The Weinstein Company)
Digital And Social Media Manager: Teri Hill (Lexus Us)
Gm, Global Brand: David Nordstrom (Lexus International)
Global Brand Group: Mio Wagner (Lexus International)
Group Manager, Global Branding: Yoko Okazawa (Lexus International)
Director, Integrated Marketing: Mallory Snyder (The Weinstein Company)
Synopsis:
Lexus has earned a reputation for designing luxury vehicles that inspire and excite consumers with progressive design, innovation and customer care. With over 300 Oscar nominations to its name, The Weinstein Company (TWC) is one of the most respected studios, known for working with top talent, fostering emerging artists, and producing high-quality projects at the international level.Lexus approached TWC with the task of creating a program that would give them a real voice in entertainment. Lexus wanted to do more than sponsor events and participate in product placement, they wanted to engage with the creative community in an authentic and meaningful way. In 2013, Lexus Short Films was born with the goal of supporting and nurturing a new generation of emerging filmmakers. These aspiring writer/directors receive the unique opportunity funded by Lexus to collaborate with TWC to produce and showcase their work on an international stage.
Outcome:
GAME has been accepted into over 17 film festivals and is still in competition in a number of global festivals.To date GAME has won the Audience Award at both the Napa Valley Film Festival and the Audience Choice Award at Los Angeles Indie Film Festival.Season 3 of Lexus Short Films has garnered over 228 Million media impressions to date.
Strategy:
For the 3rd season of Lexus Short Films, TWC and Lexus partnered with Withoutabox to open submissions globally from aspiring directors worldwide. Four finalists were chosen to direct short films that were supported by Lexus and produced by TWC. The finalists also received first look deals with TWC. The films received theatrical distribution and participated in a promotional tour of top film festivals around the world.Select regions hosted premiere events and filmmaker panels from June 2016 to Nov 2016, where all four films were shown together for the first time in a world premiere event at the Napa Valley Film Festival.Once the films have toured and been submitted for competition in key global festivals, the films will be released online in June 2017 for audiences worldwide.
Relevancy:
GAME is a film that was created as part of the Lexus Short Films series, which aims to engage with the film community and film enthusiasts to support and nurture a new generation of emerging filmmakers. Lexus Short Films provides proof that dedicated and talented filmmakers with unique voices and aspirations can make a name for themselves and see their projects come to life on the global stage. Now in its third year, the Lexus Short Films series continues to exemplify their unified commitment to arts & innovation by recognizing up and coming talent, such as GAME writer/director Jeannie Donohoe.
Execution:
July 2015: Lexus/TWC holds open call for submissions on Withoutabox.com for filmmakers globally for 3 months. Over 4,500 submissions were received.October 2015: Lexus/TWC selects Jeannie Donohoe as one of 4 filmmakers who will have their projects produced, and receive a first-look deal with TWC.Sept 2016: Film is shot in Los Angeles.Nov 2016: Filmmakers attend the Napa Valley Film Festival where all four films are shown together for the first time, and it is the world premiere for GAME, followed by a panel discussion with Academy Award winning director Lee Daniels and Deadline’s Editor In Chief Mike Flemming.Nov 2016 – June 2017: GAME continues to tour and compete in global festivals.June 2017: GAME to be released online.
Campaign Description:
Filmmakers were asked to craft authentic, unique, original stories that align with aspects of the Lexus brand positioning: ANTICIPATION. By designing innovative ways to excite and change the world, Lexus is a VISIONARY luxury brand that ANTICIPATES the future for people and society. The Lexus brand vision is to create amazing experiences by transforming function into emotion, performance into passion and technology into imagination. Filmmakers were tasked to interpret this brand vision in his/her own way and apply that to the film’s story.GAME is a short film about that moment when you find out whether or not you make the team. This is the vision of writer/director Jeannie Donohoe, who also wanted challenge notions of gender inequality through the story of a brave young girl.