Geoffrey the Part Time Reindeer by The Corner London for Toys R Us

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Geoffrey the Part Time Reindeer

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Industry Toys
Media Film
Market United Kingdom
Agency The Corner London
Creative Director Tom Ewart
Art Director Matt Lancod, Rob Amstell
Copywriter Matt Lancod, Rob Amstell
Production Akama Studio
Released November 2017

Credits & Description

London advertising agency The Corner has today launched a charming new animated Christmas campaign for Toys R Us, the agency's first project for the retailer since winning the pitch earlier in the year. The Corner has perfectly captured the anticipation of Christmas, by producing a Pixar-esque, festive and story-led concept. In a Christmas twist, viewers don’t follow the usual point of view of a family arriving at Toys R Us via car but rather Santa arriving on his sleigh, where Geoffrey the Giraffe saves the day in the most unexpected way. Viewers can still expect the traditional hallmarks associated with Toys R Us advertising, such as the iconic sing-along 'Magical Place'.
Media: TV
Category: Retail services
Client: Toys R Us
Agency: The Corner, London
Production: AKAMA
Country: United Kingdom
Creative Director: Tom Ewart
Copywriter / Art Director: Matt Lancod
Copywriter / Art Director: Rob Amstell
Agency Producer: Megan Sutton
Planning Director: Neil Hourston
Business Director: Daisy Corbett
Media Company: MEC
Audio post-production: Music composition - Wake the Town; Sound mix - 750