|Agency||The Corner London|
|Creative Director||Tom Ewart|
|Art Director||Matt Lancod, Rob Amstell|
|Copywriter||Matt Lancod, Rob Amstell|
Credits & Description
London advertising agency The Corner has today launched a charming new animated Christmas campaign for Toys R Us, the agency's first project for the retailer since winning the pitch earlier in the year. The Corner has perfectly captured the anticipation of Christmas, by producing a Pixar-esque, festive and story-led concept. In a Christmas twist, viewers don’t follow the usual point of view of a family arriving at Toys R Us via car but rather Santa arriving on his sleigh, where Geoffrey the Giraffe saves the day in the most unexpected way. Viewers can still expect the traditional hallmarks associated with Toys R Us advertising, such as the iconic sing-along 'Magical Place'.