Russell Film Chico by Barkley

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Film
Market United States
Agency Barkley
Creative Director Larry Pecorella
Production Chirp
Director Andrew Lang
Released June 2017

Credits & Description

Agency: Barkley
Client: Russell/ Russell FreshForce Performance Underwear

Spot: El Chico

Katy Hornaday, VP/Executive Creative Director

Berk Wasserman, VP/Group Creative Director

Matt Pruett, Creative Director
Chris Cardetti, VP/Group Strategy Director
Justin Smith, Copywriter
Chris Larberg, Art Director
Jim Leonard, Producer
Bryan Herrman - SVP/Group Account Leader
Brooke Ehlers, Account Director
Alex Belot, Account Manager
Tifany Wrzesinski, Project Manager
Anne Thomasson, Business Manager

Production Company: Chirp Films
Andrew Lang: Director

Editorial: Drive Thru

Mick Uzendoski, Creative Editor
Beth Wilson, Executive Producer
Mina Vang, Producer
Derek Johnson:Flame Artist
Ben Leisen: Graphics Artist

Sound: Evolution Audio

Don Martin: Sound Mixer
Ginny Martin: Executive Producer

Music: Comma
Creative Director: Larry Pecorella
Composers: Larry Pecorella & Matteo Neri
Producer: Leigh Salzman

Telecine: CO3
Tyler Roth: Colorist
Joel Singer: Producer
Russell Becomes Unofficial Sponsor of Minor League Mascot Underpants
Minor League baseball mascots have the hottest job in sports. All summer long they dance, sweat, and chafe in their synthetic fur. Though they’re in the Minors, these mascots suffer from Major League underwear funk. That’s the subject of a new documentary style campaign from Russell and its agency Barkley.
In a partnership with Minor League Baseball, Russell became the unofficial underwear mascot of mascots who hail from the hottest cities in America, offering them its odor-fighting FreshForce Performance Underwear
The brand will release three documentaries featuring Chico the Chihuahua from El Paso, Cosmo from the Las Vegas 51s, and Orbit from the Albuquerque Isotopes. The first piece directed by British documentary filmmaker Andrew Lang, brings the story of Chico to life.
Before shooting, Lang spent a week scouring El Paso to find a side of Texas not often seen, and brings the narrative to life with a quirky cast of real El Paso residents. From a car wash owner to a dog groomer, each character brings a unique solution that only leaves Chico with the same problem.
“The look and tone of the film is a combination combination of Nacho Libre and The Good, the Bad and the Ugly—only in this, Chico gets his revenge on underwear funk,” says Berk Wasserman, Barkley Group Creative Director.
But Chico wasn’t the only mascot aromatically saved by Russell. The brand is also sending fifty other mascots in the form of “Mascot Relief Kits.” Adorned in fur that matches the undercarriages of the receiving mascot, the kits come with a pair of FreshForce underwear, a thermometer and a bottle of talcum powder.