GQ Film Ryan Reynolds Gets Roasted By His Twin Brother

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Ryan Reynolds Gets Roasted By His Twin Brother

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Industry Magazines
Media Film
Market United States
Production Hungry Man
Director Hank Perlman
Producer Dan Duffy, Mino Jarjoura, Kevin Byrne, Jacki Sextro
Released November 2016

Awards

Lions Entertainment 2017
Entertainment Audiovisual Branded Content: Online: Fiction under 15 minutes Bronze Lion

Credits & Description

Title: Ryan Reynolds Gets Roasted By His Twin Brother
Agency: Hungry Man
Brand: Gq
Country: USA
Entrant Company: Hungry Man, Los Angeles
Advertising Agency: Hungry Man, Los Angeles
Production Company: Hungry Man, Los Angeles
Executive Producer: Mino Jarjoura (Hungry Man Productions)
Executive Producer: Kevin Byrne (Hungry Man Productions)
Executive Producer: Jacki Sextro (Hungry Man Productions)
Executive Producer: Dan Duffy (Hungry Man Productions)
Director: Hank Perlman (Hungry Man Productions)
Outcome:
Well over six million views and a significant bump in Ryan's issue of the magazine.
Campaign Description:
Who better to interview GQ’s Man of the Year than the resentful twin brother he left behind?
Strategy:
Strategy was simple: get the funniest (and sexiest) man in Hollywood and double him up. It became a glimpse inside the mind of a mad genius.
Synopsis:
GQ, Ryan Reynolds, and Hank Perlman teamed up to great one of the best online viral videos of the year.
Execution:
Dropping this video with the announcement of Reynolds' Man of the Year status we thought we'd create a wave of buzz both in the magazine and online.
Relevancy:
On the heels of the announcement of Ryan Reynolds as GQ's man of the year, we wanted to make a self-deprecating but potentially viral film to keep him grounded while still showing why he truly is the Man of the Year.