Tsuruya Film Sticking Together, No Matter What by ADK Asatsu-DK Tokyo

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Sticking Together, No Matter What

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Industry Construction & Civil Engineering
Media Film
Market Japan
Agency ADK Asatsu-DK Tokyo
Creative Director Haruhisa Morikawa
Copywriter Haruhisa Morikawa
Production Spoon
Director Daisuke Shibata
Service Agency Directors Guild
Art Director Masumi Nishibori
Released October 2016


Cannes Lions 2017
Film TV / Cinema Film: Household Goods, Home Appliances & Furnishings Silver Lion

Credits & Description

Title: Sticking Together, No Matter What
Agency: Asatsu-Dk
Brand: Tsuruya Co., Ltd.
Brand: Tsuruya Loof Tile
Country: Japan
Entrant Company: Asatsu-Dk, Tokyo
Advertising Agency: Asatsu-Dk, Tokyo
Media Agency: Asatsu-Dk, Tokyo
Production Company: Spoon, Tokyo
Creative Director/Copywriter: Haruhisa Morikawa (Adk)
Art Director/Editor: Masumi Nishibori (The Directors Guild)
Director: Daisuke Shibata (The Directors Guild)
Cinematographer: Shingo Ikeura (Freelance)
Gaffer: Hiroyuki Ohta (Freelance)
Production Designer: Takeshi Suehiro (Sui Inc.)
Producer: Eisuke Saito (Spoon Inc.)
Production Manager: Ryo Matsutake (Spoon Inc.)
Colorist: Takehito Kurobe (Mcray)
Flame Artist: Tatsuro Yokoyama (Mcray)
Sound Producer: Hiroshi Kawagoe (Frog Inc.)
Entry Summary:
For more than 1000 years, Japanese houses have roof tiles on top. As there are growing number of houses not using the tiles on their roofs, we would like to reevaluate the importance of our tradition, roof tiles.
This ad expresses the high durability of the roof tiles. Personifications of the products show how they stick together and stay strong under any severe circumstances such as big typhoon, earthquake or fire break.