The New York Times Film Daniel Berehulak by Droga5 New York

Adsarchive » Film » The New York Times » Daniel Berehulak

Daniel Berehulak

Pin to Collection
Add a note
Industry Magazines
Media Film
Market United States
Agency Droga5 New York
Chief Creative Officer Ted Royer
Associate Creative Director Emmie Nostitz
Executive Creative Director Matt Ian, Tim Gordon
Junior Art Director Fatima Jafri
Junior Copywriter Mitchell Quesada
Designer April Pascua
Production Chromista
Director Darren Aronofsky
Released October 2016

Awards

Cannes Lions 2017
Film Craft Film Craft: Editing Gold Lion Campaign

Credits & Description

Title: The Truth Is Hard To Find – Daniel Berehulak
Agency: Droga5
Brand: The New York Times
Country: USA
Entrant Company: Droga5, New York
Advertising Agency: Droga5, New York
Production Company: Bonch, Los Angeles / Chromista, Los Angeles
Creative Chairman: David Droga (Droga5)
Chief Creative Officer: Ted Royer (Droga5)
Integrated Production Business Manager: Grant Thompson (Droga5)
Designer: April Pascua (Droga5)
Global Chief Strategy Officer: Jonny Bauer (Droga5)
Executive Creative Director: Tim Gordon (Droga5)
Chief Creation Officer: Sally-Ann Dale (Droga5)
Associate Creative Director: Emmie Nostitz (Droga5)
Executive Creative Director: Matt Ian (Droga5)
Junior Copywriter: Mitchell Quesada (Droga5)
Junior Art Director: Fatima Jafri (Droga5)
Co-Director Of Film Production: Jesse Brihn (Droga5)
Co-Director Of Film Production: Bryan Litman (Droga5)
Producer: Jenna Allchin (Droga5)
Interactive Producer: Nicole Bazzinotti (Droga5)
Senior Print Producer: Rick Gutierrez (Droga5)
Co-Head Of Brand Strategy: Harry Roman (Droga5)
Strategy Director: Tom Gibby (Droga5)
Head Of Communication Strategy: Colleen Leddy (Droga5)
Communications Strategy Director: Kristen Ziaks (Droga5)
Senior Data Strategist: Anthony Khaykin (Droga5)
Executive Group Director: Julian Cheevers (Droga5)
Account Director: Keith Jackson (Droga5)
Account Director: Stephanie Thiel (Droga5)
Photojournalist: Daniel Berehulak (The New York Times)
Director: Darren Aronofsky (Chromista)
Composer: Sion Dey (Sion Dey)
Synopsis:
This film features never-before-seen pictures taken by Pulitzer Prize–winning New York Times photographer Daniel Berehulak during his coverage of the Ebola outbreak in Monrovia, Liberia, on September 24, 2014. As he describes his experience on the ground, we see some of his outtakes, leading up to the final shot featured in The Times’ article titled “In Liberia, Home Deaths Spread Circle of Ebola Contagion.”
Entry Summary:
With ever-increasing ways to consume news, hyperbole being taken as fact and misinformation spreading faster than ever with disastrous consequences, consumers are questioning the validity of their news sources. This has led to there being more attention on the role of news organizations and journalism than ever before. This campaign highlights the dedication of The New York Times to honest, reliable journalism by demonstrating the extreme lengths our reporters go to getting our readers the hard truth - the distances they travel, the situations they place themselves in, the people they meet and the dangers they face in pursuit of the truth. The goal was to make it clear that The New York Times is a trusted source for independent, deeply reported journalism, with an on-the-ground reporting team that’s worth paying for.