Uppersafe Film The Last Intrusion by Herezie

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The Last Intrusion

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Industry Consumer & Public services
Media Film
Market France
Agency Herezie
Associate Creative Director Joseph Dubruque, Axel Didon, Raphael Stein
Executive Creative Director Baptiste Clinet
Art Director Adrien Perrot, Arthur Pelletey
Copywriter Adrien Perrot, Arthur Pelletey
Released April 2018

Credits & Description

Alternative title: Hide Yourself
Category: Electronics, Technology
Media: Film
Brand: Uppersafe
Agency: Herezie
Geo: France
Advertising Agency: Herezie Group, Paris, France
Chief Operating Officer: Pierre Callegari
Chief Executive Officer: Andrea Stillacci
Executive Creative Director: Baptiste Clinet
Associate Creative Directors: Joseph Dubruque, Axel Didon, Raphael Stein
Copywriters / Art Directors: Adrien Perrot, Arthur Pelletey
Director: Cyril Haoual
Post-production: Sonia Presne
TV Producer: Tanya Kozlova
Account Director: Laurence Cornet
Account Manager: Anne Grouios
Published: April 2018
Hide Yourself.
During one week we conducted a unique and never realized experience so far. The result? Nobody is really safe on the Internet ... More than 100,000 cameras are freely available on sites such as Insecam, Shodan, Opentopia, etc ... And anyone can see what they film. #hideyourself

Nobody is actually safe online.

More than 100 000 of those cams are watchable on free access websites such as insecam, shodan, opentopia etc. Anyone can watch anyone, unless they get protected with a virtual protection that hides IP addresses : a VPN. Herezie Group came out with a intriguing but effective solution. During one week, a team of viewers was committed to observe 20 hacked security cameras. They could notice every habits, every details, every events happening in pubs, houses and gardens. This way, they were able to offer a very special gift connected with each of those events. When they spotted a glass being broken in a pub, they delivered a brand new one. When they spotted a dog that damaged its ball by playing with it, they delivered a new playful one.