Us Navy Recruiting Command Film Science Fair by Campbell Ewald Detroit

Science Fair

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Industry Government & Other Authorities
Media Film
Market United States
Agency Campbell Ewald Detroit
Chief Creative Officer Mark Simon
Creative Director Eric Olis
Art Director Alan Majewski
Copywriter Jeff Warner
Production Furlined
Director Douglas Avery
Released May 2013

Credits & Description

Chief Creative Officer: Mark Simon
Creative Director: Eric Olis
Art Director: Alan Majewski
Copywriter: Jeff Warner
Producers: Clark Attebury
o Management Supervisor: Eric Stark
o Account Supervisor: Curt Tochet
Production Company: Furlined
Director: Douglas Avery
Director of Photography: Ken Seng
Executive Producer: Eriks Krumins
Line Producer: Greg Haggart
Radio Production: Campbell Ewald Content Studio
Engineer: John D’Agostini
Editing House: Hudson Editorial
Editor: Louis Lyne
Producer: Kristin Redmond
Music House: Sonixphere
Composer: Greg Allan
Producer: Ken Kolasny
Sound Design: Sonixphere
Sound Designer: Greg Allan
Audio Mix: Gold Sound
Mixer: Brian Gold
A new work from Campbell Ewald (CE) for the US Navy. The PSA campaign, called “Science Fair,” emphasizes the importance of getting younger students more interested in science, technology, engineering and mathematics, or STEM studies.
What if phenomenal careers started at the middle school science fair instead of at the job fair? If being the captain of the robotics team meant just as much on a college application as being captain of the football team? Or if knowing the quadratic formula was every bit as important as knowing the right people? The fact is, the jobs of the future will be heavily geared toward STEM – more opportunities, better pay. And the road to these jobs starts as early as middle school.
In the US, the demand for STEM related jobs is expected to increase over the next decade, adding nearly 1.3 million new jobs in the workforce by 2020. The concern is that there is and will not be enough new graduates in the US to fill these STEM positions. The result is that the US is falling behind the rest of the world in educating young people to fill these essential jobs of the future. This campaign targets middle school students (and influencers of these students), and encourages them to take an interest in STEM related studies today.