Usha Janome by O & M Delhi for Usha

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Usha Janome

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Industry Household maintenance & pet products
Media Film
Market India
Agency O & M Delhi
Production Studio Eeksaurus
Director Suresh Eriyat
Art Director Somenath Pakre
Producer Nilima Eriyat
Editor Tathagatha Basu
Released January 2013

Credits & Description

This ad from O&M Delhi shows a young girl who is bored, discover the world that she can create with an Usha Sewing Machine. Shot in stop motion, this ad shows a dull city being converted into a colourful, exciting one as the girl creates a large variety of designs on various clothes and upholstery in her house.

Category: Home appliances & furnishings
Client: Usha International Limited
Agency: O & M Delhi
Production: Studio Eeksaurus
Country: India
Director: Suresh Eriyat
Art Director: Somenath Pakre
Producer: Nilima Eriyat
DoP: Santosh Thundiyil
Sound Design: Chester
Sound Design: Arnold Eates aka AJ
Sound Design: Cyrus Sasoori
Sound Studio: Famous Studios
Sound Studio: Octavius
Editing Company: Famous Studios
Actor: Apoorva Arora
Editor: Tathagatha Basu
Music Director: Shri Sriram
Associate Director(In house): Paul Joji Kokkat
1st Assistant Director: Bhavya Bokaria
2nd Assistant Director: Rangoli Lal
Textile Product Design: Nilima Suresh Eriyat, Nandita Shah, Preeti Wanchoo & Nupur Bhattacharya
Pre Production Design and Animation: Team Studio Eeksaurus - Arun Rane, Sunita Yadav, Neha Katkar, Anamika Baruah, Rajib Mandal, Ranjit Mandal
Storyboarding and graphics planning: Team Studio Eeksaurus - Arun Rane & Nikhil Joshi
Shoot Assistance: Team Studio Eeksaurus - Mukund Bhaleghare, Sandeep Meher, Bhaskar Shinde, Krishna Kedar
Compositing & Rotoscopy: Nilesh Dhore, Rajib Mandal, Vikrant Jabde
Post Production co-ordination: Paul Kokkat & Jivan Gaikwad
Post Production consultant: Ranjit Singh ( Tony)
Project Co-ordination Assistance: Medha Dalal
Part Graphics Production (models of Peacock, Lotus, Deer, Fish, Butterfly) : Eyeqube Studios
Singer: Nandini Srikar