USMC (United States Marine Corps) Film Anthem by J. Walter Thompson Atlanta

Anthem

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Industry Government & Other Authorities
Media Film
Market United States
Agency J. Walter Thompson Atlanta
Chief Creative Officer Vann Graves
Creative Director Tom Wilson
Art Director Daniel Prado, Michael Powell
Senior Copywriter Brian Steele
Production The Mill
Director Ben Smith
Released November 2016

Awards

LIA Awards 2017
Production & Post-Production Visual Effects Bronze Winner

Credits & Description

Entrant: J. Walter Thompson, Atlanta
Brand: Usmc
Corporate Name of Client: United States Marine Corp
Head of Client Services: Sean McNeeley
Media Company: Mindshare, Atlanta
Agency Account Director: Andrea Villa
Agency Strategic Planner: Randy Shepard
Chief Creative Officer: Vann Graves
Creative Director: Tom Wilson
Senior Copywriter: Brian Steele
Art Directors: Daniel Prado/Michael Powell
Production Company: Mill +
Director: Ben Smith
Senior Executive Producer: Chris Kiser
Executive Producer: Nick Strange Thye
Producer: Brad Powell
Line Producers: Tom Basis/Tyler Richardson/Eve Grissinger
VFX Company: The Mill
VFX Supervisor: Chris Kiser
VFX Producer: Nick Strange Thye
Lead Artists: Tom Bardwell/Olivier Varteressian/David Fleet/Kyle Cody
2D Artists: Molly Intersimone/Dae Yoon Kang
Animator: Josh Frankel
Animation Producers: Elena Orlova/Michael Brown
Editing Facility: The Mill
Editors: Ryan McKenna/Alex Trierweiler
Colour Company: The Mill
Colourist: Fergus McCall
Synopsis:
Anthem is an ode to the United States Marines Corps which illustrates the nobility of the fighting spirit that flows through their veins. A spirit that lives in their hearts and is manifested as a promise they’ve made to honor and protect the country. The commercial depicts sculptures of Marines fighting and winning various battles throughout history that are revealed to compose one huge Marine sculpture in the end. The emotions in the sculptures’ faces demonstrate the struggles they are overcoming on the battlefield as well as their own internal battles, like those in recruit training and disaster relief, battles that make them Marines. Battles that pay homage to the faithfulness, heroism and bravery of the United Sates Marine Corps.