The V Motion Project, Can't Help Myself by Colenso BBDO Auckland for V Energy Drink

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The V Motion Project, Can't Help Myself

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Industry Soft Drinks
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Creative Director Aaron Turk
Copywriter Graeme Clarke
Released July 2012

Credits & Description

Media: Ambient
Geo: New Zealand
Category: Non-alcoholic drinks
Agency: BBDO
Brand: V Energy Drink
By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music.
Also watch the official music video: http://www.youtube.com/watch?v=YERtJ-5wlhM
Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Directors: Lachlan Palmer-Hubbard, Jae Morrison
Copywriter: Graeme Clarke
Agency Producers: Paul Courtney, Rob Linkhorn
Account Team: Tim Ellis, Samantha Parsons, Stefanie Robertson, Eileen Cosgrove-Moloney
Production Company: Thick As Thieves / Assembly
Directors: Zoe McIntosh, Jonny Kofoed, Matt Von Trott
Producers: Nik Beachman, Amanda Chambers
Developers: Paul Sanderson, Jeff Nusz, Mike Delucchi
Music: Joel Little / Golden Age Studio / Level Two Music
Motion Artist: Joshua Cesan / Identity Dance Crew
Sound Design: James Hayday / Images & Sound