SMILES by La Vuelta for Vina Valdivieso

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Industry Wine & Champagne
Media Film
Market Chile
Agency La Vuelta
Director Pol De Arteagabeitia
Executive Creative Director Roberto Fernandez, Rene Jorquera
Creative Director Mauricio Zamorano
Art Director Roberto Fernandez, Rene Jorquera, Ricardo Castillo
Copywriter Felipe Plaza
Producer Matias Fernandez
Account Supervisor Maria Jose Troncoso
PR Accion
Released December 2010

Credits & Description

Category: Alcoholic Drinks
Product/Service: OPTIMIST RUM
Production Company: ACCION, Santiago, CHILE
Date of First Appearance: Feb 22 2011
Chief Creative Officer: Mauricio Zamorano
Executive Creative Director: Roberto Fernandez - Rene Jorquera
Creative Director: Mauricio Zamorano
Copywriter: Felipe Plaza
Art Director: Ricardo Castillo - Roberto Fernandez - Rene Jorquera
Agency Producer: Rodrigo Benavides
Account Supervisor: Maria Jose Troncoso
Advertiser's Supervisor: Leonardo Piña
Producer: Matías Fernandez
Director: Pol de Arteagabeitia
Post Production: Rotunda Post
Music: Wild Beasts/Brave Bulging Buoyant Clairvoyants
Account Manager: David Salas
Planner: Ivonne Bonnelli
Cinematographer: Tutú López
Editing Company: Accion Chile
English Description
A teaser evocative that transmits the spirit of the brand, causing expectations for the product, not naming its source. The entire campaign is focused on a brand launch.