Van Heusen - Evercool by Bashful Sydney for Van Heusen

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Van Heusen - Evercool

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Industry Apparel, Clothing & Footwear
Media Film
Market Australia
Agency Bashful Sydney
Production Collider
Director Tim Richardson
Creative Director Simon Bookalil
Art Director Gareth Wills
Producer Rachael Ford-Davies
Released August 2012

Credits & Description

Shop Van Heusen Evercool here: http://bit.ly/QfLRGo
This exciting innovation combines two revolutionary technologies to give you the "coolest suit" in the market.
Developed in Switzerland through Scholler technologies, coldblack® enables dark fabrics to truly reflect heat. A coldblack® garment is 5 degrees cooler than a non coldblack® garment. It reflects UV and Infrared heat and light from Black and dark materials. So the fabric stays cool to the touch and the wearer perspires half as much. The technology is applied at the fiber state so it does not affect the touch or feel of the fabric. The technology lasts for the life of the garment.
The latest development in Man Made Fibres, developed to be blended with high quality wools. Trevira has excellent breathability , due to the spacious cross section and fine fibre. It has anti-pilling so longer lasting and is environmentally friendly, recyclable and has no harmful substances as tested by the OEK0-Tex Standard 100. This is a global Uniform testing and certification system.
Category: Clothing & footwear
Brand: Van Heusen
Agency: Bashful, Sydney
Country: Australia
Tim Richardson directed this TVC for Van Hesuenâs latest range, Evercool. Following on from his 2010 Peforma campaign, this surreal slow motion piece again features Richard Cilli, a principal dancer at the Sydney Dance Company. The performative and corporate worlds collide beautifully to emphasise the garmentâs duality.
Category: Clothing & footwear
URL: http://collider.com.au/projects/Van_Heusen_-_Evercool/
Client: Van Heusen
Agency: Bashful, Sydney
Production: Collider
Country: Australia
Director: Tim Richardson
Creative Director: Simon Bookalil
Art Director: Gareth Wills
Producer: Rachael Ford-Davies
Executive Producer: Sam Zalaiskalns