WARDEN SIXTEEN by Station X Vancouver for Vancouver International Film Festival

WARDEN SIXTEEN

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Industry Cinemas, Theatres & Concert Halls, Shows, Events & Festivals
Media Film
Market Canada
Agency Station X Vancouver
Production Suneeva
Director Lewis Bish
Creative Director Paul Little
Art Director Jeff Cheung
Copywriter Addie Gillespie
Designer Jerome Leclere
Producer Michi Lepik-Stahl, Geoff Cornish, Todd Huskisson
Released September 2010

Credits & Description

Category: Interactive Film
Advertiser: VANCOUVER INTERNATIONAL FILM FESTIVAL
Product/Service: FILM FESTIVAL
Agency: STATION X
Production Company: SUNEEVA, Toronto, CANADA
Date of First Appearance: Sep 30 2010
Creative Director: Paul Little
Copywriter: Addie Gillespie
Art Director: Jeff Cheung
Agency Producer: Jen Mete
Producer: Geoff Cornish/Michi Lepik-Stahl/Todd Huskisson
Director: LEWIS
Post Production: 567 vfx
Other Credits: Music/Sound - Grayson Matthews
Designer: Jerome Leclere
Developer: Heung Lee

English Description
Our challenge was to get people excited about the Vancouver International Film Festival and help celebrate the innovation and inspiration of foreign films. Instead of just doing cinema trailers, we wanted to create something different that challenged our film-savvy audience, got them involved in the advertising and took advantage of the 16 day run of the event. Our solution was to create a short film and divide it into sixteen scenes – one new scene for each day of the festival. We released the scenes non-linearly in-theatre, and only gave people the web address as a tool to figure out what they were watching. The website (and mobile site) is where the project really came alive. There, people could watch the scenes, interact with them by moving the scenes around to create their own version of the story, or to help them figure it out and comment on each scene. It wasn’t until after the festival ended that we added a button to show The Warden in its proper 16-minute film version.