Vbz Public Transport Film SPERMS by Ruf Lanz

SPERMS

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Industry Public Transport, Mass Transit
Media Film
Market Switzerland
Agency Ruf Lanz
Creative Director Danielle Lanz
Producer Daniela Berther
Editor Markus Ruf, Marcel Schlaefle, Noé Marti
Production Manifesto Films
Released July 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VBZ PUBLIC TRANSPORT
Product/Service: PUBLIC TRANSPORT
Agency: RUF LANZ
Production Company: MANIFESTO FILMS, Zürich, SWITZERLAND
Date of First Appearance: Jul 15 2010
Creative Director: Danielle Lanz/Markus Ruf
Copywriter: Markus Ruf
Art Director: Marcel Schlaefle
Advertiser's Supervisor: Heinz Voegeli/Joerg Buckmann
Producer: Daniela Berther
Director: Noé Marti/Marcel Schlaefle/Markus Ruf
Editor: Noé Marti/Marcel Schlaefle/Markus Ruf
Sound Design/Arrangement: Roman Camenzind

English Description
Zurich Public Transport Services (VBZ) are looking for new bus drivers. Instead of placing conventional job ads, they advertise their job offers with a surprising TV/cinema commercial. By the example of sperms, the spot makes clear that VBZ are looking for people who were really born to be bus drivers. Claim: Born to be a bus driver?