For the fortunate ones by Hasan & Partners Helsinki for Veikkaus

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For the fortunate ones

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Industry Lottery & Gambling
Media Film
Market Finland
Agency Hasan & Partners Helsinki
Director Nalle Sjöblad
Creative Director Mikael Nemeschansky
Client Service Director Suvituuli Tuukkanen
Producer Marko Antila
Production Lucy Loves Stories
Released June 2016

Credits & Description

Brand: Veikkaus
Media: TV
Category: Games, Toys
Agency: Hasan&Partners
Geo: Finland
Veikkaus: For the fortunate ones
Though much of gambling is shifting online, scratchcards remain undefeated classics. Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them.
Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director: Mikael Nemeschansky
Creatives: Ilkka Sairanen, Henri Haka
Client Service Director: Suvituuli Tuukkanen
Account Director: Gustaf From
Project Manager: Annika Wiksten
Director: Nalle Sjöblad
Director of Photography: Hena Blomberg
Producer: Marko Antila
Production Company: Lucy Loves Stories
Production Service Company: Magic
Post production: Toast Post, Post Control, Piñata