Damm Film THE WHITEST WEDDING by Villar & Rosas

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THE WHITEST WEDDING

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Industry Water
Media Film
Market Spain
Agency Villar & Rosas
Director Augusto De Fraga
Creative Director Isahac Oliver, Oriol Villar, Oriol Gil, Nacho Ginestra
Art Director Enric Soldevilla, Marc Brooks
Copywriter Jon Lavín
Producer Xoan Luis Cornide, Xavi Ros
Account Supervisor Merche Garcia
Production The Gang Films
Released April 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: DAMM
Product/Service: VERI SPRING WATER
Agency: VILLARROSÀS
Production Company: THE GANG, Madrid, SPAIN
Date of First Appearance: Apr 29 2010
Creative Director: Oriol Villar/Jon Lavin/Isahac Oliver/Nacho Ginestra/Oriol Gil
Copywriter: Jon Lavin
Art Director: Enric Soldevilla/Marc Brooks
Agency Producer: Claudia Mayer
Account Supervisor: Merche García
Producer: Xavi Ros/Xoan Cornide
Director: Augusto De Fraga
Post Production: Infinia
Director Of Photography: Dani Robles/Sergi Vilanova

English Description
The main benefit of bottled spring water is its purity - the higher the spring, the purer the water - and the Veri spring is located in the Pyrenees, one of the highest mountain ranges in Spain. But it’s not only the water that is better the higher you climb; the air, the nature, even the people are purer. In the mountains, the relationships between people are more sincere, more honest, less artificial. This is why we decided to tell the TRUE story of a couple of mountaineers who wanted to have their wedding in the least artificial way possible: at an altitude of 3,000, with all the implications of being at this height.