Verizon Film Good Neighbor by McCann New York

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Good Neighbor

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Industry Telecommunications Services
Media Film
Market United States
Agency McCann New York
Creative Group Head Sherrod Melvin, Jeremy Pippenger, Jason Marsen
Chief Creative Officer Sean Bryan, Tom Murphy
Executive Creative Director Mat Bisher, Dan Donovan
Creative Director Alexei Beltrone
Production Charlex
Production Smuggler
Director Henry Alex-Rubin
Released September 2017

Credits & Description

Client: Verizon
Product: Verizon Fios
Diego Scotti: EVP & CMO
Andrew McKechnie: SVP, CCO
Kristin Rooney: VP Creative VCM & New Product
Sandra Ciconte: Director, Brand Creative
Sharon Warren: Marketing Manager
Michael Shapiro: Marketing Manager
Valerie Light: Broadcast Production
Brendan O’Malley: Broadcast Production

McCann NY:
Tom Murphy & Sean Bryan: Co-Chief Creative Officers
Dan Donovan & Mat Bisher: Executive Creative Directors
Sherrod Melvin & Jeremy Pippenger: Group Creative Directors
Jason Marsen: Group Creative Director
Alexei Beltrone: Creative Director
Dominic Whittles: Executive Account Director
Jason Kolinsky: Group Account Director
Hugo Takacs & Alba Berdala: Account Directors
William Powers: Account Supervisor
Shirley Mok: Account Executive
Gert Stepan: Assistant Account Executive
Hovannes Moussati: Business Manager
Eva Pipa & Lauren Bauder: Integrated Producers
Michele Ferone: Director Verizon Broadcast Production

No6 (Editorial):
James Duffy: Editor
Jason McDonald: Editor
Laura Molinaro: Producer
Corina Dennison: Executive Producer

Charlex (Video Production):
Ben Famiglietti: Producer
Alex Jarmen: Executive Producer

Smuggler:
Henry-Alex Rubin: Director
Patrick Milling Smith: Co-Founder
Brian Carmody: Co-Founder
Drew Santarsiero: Executive Producer
Andrew Colón: Chief Operating Officer
Leah Allina: Producer

Synopsis:
People love their TVs, tablets, gaming consoles, and smart tech, but they don’t think much about what connects them, or how that connection impacts their experience. The new “Good Neighbor” FIOS spot starring Gaten Matarazzo -- best known for his role as Dustin Henderson in the hit Netflix® drama, Stranger Things -- leverages the savviness of today’s kids when it comes to technology, in order to communicate the practical impact of our fiber advantage. FIOS is the 100% fiber optic network, our key point of differentiation in a highly-competitive marketplace.
Gaten is part of a generation that has grown up with fiber-optics and smart devices. They are native to him so he has the credibility and confidence to explain it in a simple way: To get the most of your devices and everything you use them for, you want a 100% fiber-optic network.
The campaign began last night Sunday, 9/17 during the Emmys and will continue to run across TV, OLV, Radio, OOH, Digital, Social and Direct Mail.